Marketing Kit

Canva Design Templates (10 files)

Open in Canva, drop in your business name and phone number, download, print or post. No design skills needed.

• Door hanger - front and back, before/after photo layout, seasonal offer area
• Business card - clean, professional, works for any trade
• Vehicle magnet design - readable from 20 feet away
• Yard sign - "Work in progress" sign for job sites
• Social media posts (6 designs) - before/after template, seasonal offer, testimonial quote, "booking now" post, referral program announcement, intro offer

Customer Scripts Library (25+ scripts)

Copy-paste scripts for every customer interaction. Fill in the blanks with your business details.

Getting clients:

• Cold call to commercial property (office, restaurant, storefront)
• Real estate agent partnership pitch (email + phone)
• Property management company outreach (email + phone)
• HOA board pitch (email template)
• Airbnb host outreach (message template)
• Nextdoor intro post (3 variations by season)
• Facebook group post (3 variations)
• Google Business Profile description (optimized for search)

During the job:

• 6 upsell scripts (how to pitch add-on services naturally)
• Neighbor door knock (3 variations)
• Handling "you're too expensive" (3 responses)
• Handling "I need to think about it"
• Handling "my neighbor does it cheaper"
• Handling "can you do it today?"

After the job:

• Review request text (send within 1 hour)
• Follow-up for no-reply quotes (day 2 and day 7)
• Re-engagement text (3, 6, 12 months later)
• Seasonal re-engagement (spring, fall, holiday)
• Recurring service pitch
• Referral request with shareable text
• Complaint response (calm, professional, keeps the client)

30-Day Social Media Calendar

A simple checklist. Open it, see what to post today, do it in 5 minutes. No automation needed.

• 30 days of posts mapped out (what platform, what type, what to write)
• Rotation of: before/after, seasonal offer, tip/education, testimonial, availability, referral ask
• Works for Nextdoor, Facebook, Instagram, and TikTok
• Includes the actual post text for each day (fill in your details)
• Repeatable monthly. Use it every month with fresh photos.

Business Spreadsheets (3 Google Sheets)

Make a copy, start filling in. Pre-formatted and ready to go.

• Pricing calculator - plug in your costs (gas, chemicals, insurance, time) and it tells you what to charge per job to hit your income target
• Client tracker - name, address, phone, service date, price, next follow-up date, notes. Sort by date to see who's due for a re-engagement text
• Mileage log - date, from, to, miles, purpose. Pre-formatted for tax season. At $0.725/mile (2026 IRS rate), 15,000 business miles = $10,875 deduction

Google Business Profile Setup Guide

Step-by-step with screenshots. This is how customers find you when they search "[your service] near me."

• How to create and verify your profile
• What category to pick (matters more than you think)
• How to write a description that ranks
• What photos to upload and in what order
• How to get the direct review link to text to customers
• How to respond to reviews (good ones and bad ones)
• Weekly optimization checklist (5 minutes/week)

Overdelivery Playbook (Customer Retention System)

The cheapest marketing you'll ever do. Small, unexpected extras that cost you $0-$5 and generate more referrals than any ad campaign.

• 15 "bonus touch" ideas by trade - specific extras you can do on every job that take 2-5 minutes and cost nothing (blow off the whole driveway, pull visible weeds, text a photo of a problem you noticed)
• Timing guide - which gesture after which visit for maximum impact (first job, third job, seasonal, holiday)
• Thank-you templates - handwritten doorhanger after the first job, holiday text, birthday text, anniversary-of-service text
• The psychology behind it - why reciprocity works and how to use it without being manipulative (based on Cialdini's research)
• Referral trigger checklist - the 5 moments when a customer is most likely to refer you, and what to say at each one

Bonus: "Why It Works" Breakdowns

For every script and every post template, we explain why it works and when to use it. So you don't just copy. You understand the logic and can write your own.